A new product from Saranyu Technologies

Launch your MicroDrama service in weeks. Not Months.

LUMOS is a turnkey, white-label vertical-video platform, instant-start player, coin-wallet economy, gamification, AI dubbing in 80+ languages, running on the OTT stack that already powers 30M+ users.

Built for operators who have to make the math work. From CAC trap to retention engine.

Built on the stack that powers
The opportunity

Vertical drama is the fastest-growing format in mobile entertainment.

Bite-sized, cliffhanger-driven episodes, built for the swipe-and-binge generation. The category is proven. The next wave of winners will be regional brands, telcos, and studios who own the platform, not licensees.

LUMOS is the shortcut to that ownership. The technology is solved; you focus on the story.

$4.5B
Projected India MicroDrama market size by 2030
45 min
Average daily watch time per active user
Engagement vs. traditional long-form OTT
80%+
Of viewing on vertical mobile, not desktop
Who it's for

One platform. Four go-to-market plays.

LUMOS adapts to where you are in the value chain. Pick the lens that fits.

Stop licensing your content at thin margins. Own the platform.

You make the dramas. Right now, an aggregator captures most of the upside. LUMOS flips the equation, you launch your own branded app, own the audience, and keep the economics.

  • Branded iOS, Android, and web apps live in weeks
  • Coin-wallet monetization tuned for episode-by-episode unlocks
  • Built-in dubbing into 80+ languages, one master, global distribution
  • First-party audience data and analytics, not aggregator scraps
YOUR STUDIO ▲ 12k DAU EP 22 Whispers Daily drop EP 14 Crystal Tower Trending #2 EP 03 480 Midnight in Mumbai 90 EPS · #1 trending ♥ 48k ★ 4.9 $2.40 ARPU 100% audience

Already have an audience? Activate it with vertical drama.

The platforms winning microdrama today aren't the ones with the best content, they're the ones who already had an audience. If you have an audience pipe, an existing OTT, an audio app, a telco super-app, a broadcaster, LUMOS turns it into a branded microdrama service in 4 to 8 weeks. No greenfield user acquisition burn.

  • Drop-in MicroDrama vertical inside your existing app
  • Shared identity, billing, and CDN, no new vendor sprawl
  • Cross-promote your existing audience into short-form viewers
  • Coin economy + AVoD tier, hybrid monetization out of the box
TRENDING NOW MICRODRAMA NEW + LUMOS EP 14 EP 03 EP 07 EP 22 EP 11 EP 02 CONTINUE WATCHING +38% DAU

Bundle, retain, monetize. The stickiest content format on mobile.

LUMOS deploys under your operator brand and bundles natively with data plans. High daily engagement reduces churn. Carrier billing turns episode unlocks into ARPU. Multi-language fits multi-market footprints.

  • Native carrier billing and SSO integration
  • Zero-rating-friendly architecture (CAVO bandwidth optimization)
  • Region-by-region content windowing per market
  • Daily-active engagement that lifts data ARPU and reduces churn
DATA PLAN 5GB / day Unlimited 5G voice + LUMOS Premium Bundled, no extra cost ▲ ARPU 22% ▼ Churn 18% MARKETS IN · ID · NG · BR · ZA · MX

Turn your library into a MicroDrama franchise.

You already have IP, talent, and distribution muscle. LUMOS is the technology layer that lets you publish, monetize, and globalize a short-form vertical without standing up an engineering org for it.

  • Re-edit and re-package long-form IP into vertical episodic seasons
  • One-click AI dubbing for global windowing (MAGMA)
  • SVOD, AVOD, TVOD, and coin-economy in one platform
  • Anti-piracy bundled, protect your library across YouTube, Telegram, APKs
LIBRARY · LONG-FORM Season 1 12 episodes Anthology 8 stories Films 24 titles MAGMA · REFIT CRAFT · CAVO MICRODRAMA · GLOBAL हिं EN ع ES PT FR 1 master file 80+ markets
The platform

Six systems. One platform. Zero stitching.

Every layer your audience touches, your content team operates, and your CFO measures, already wired together. No vendor sprawl. No integration tax. Just ship.

01 / PLAY

The Player

Instant, swipe-native vertical playback. The engagement loop the format was built for.

  • Pre-cached, pre-warmed episode buffer
  • iOS, Android, Web, Smart TV SDKs
  • Adaptive HLS/DASH/CMAF streaming
  • Offline downloads & DRM playback
Instant playback
02 / EARN

Monetization

Every revenue model your audience will pay for, native to the player.

  • Coin wallet, packs, gifting, top-ups
  • Episode unlocks & free-trial windows
  • VIP, subscription, ad-free tiers
  • AVoD with rewarded watch-to-earn
  • Stripe, Razorpay, carrier billing
5 revenue streams
03 / RETAIN

Retention Mechanics

3-second hooks, cliffhanger pacing, drop-point detection. Built like an addiction engine, not a content app.

  • Per-episode drop-off heatmaps
  • Cliffhanger conversion windows (1m / 5m / 24h)
  • Streaks, badges, leaderboards, referral chains
  • Personalized next-swipe queue (CRAFT)
3s hook window
04 / OPERATE

Content Operations

The control room for content teams. No engineering bottleneck between idea and air.

  • Operator-grade CMS, role-based access
  • Episode scheduling & drip releases
  • Regional windowing & rights management
  • AI dubbing: Hindi, Bhojpuri, Haryanvi, Tamil, Telugu, Marathi + 70 more (MAGMA)
  • Auto thumbnails & H-to-V reframing (REFIT)
80+ languages
05 / DELIVER

Distribution & Trust

Reach every screen. Protect every frame. Measure every minute.

  • Multi-CDN (Akamai, CloudFront, Tata)
  • DRM: Widevine, PlayReady
  • AiPlex anti-piracy bundled in
  • Real-time analytics & CDP (DATURA)
  • 40-61% bandwidth savings (CAVO)
61% less bandwidth
06 / MEASURE

Content Intelligence

Per-episode retention curves, drop-point detection, paywall optimization. The data layer that turns guesses into learnings.

  • Episode retention curves & drop-off heatmaps
  • Cliffhanger Strength Index per episode
  • Paywall conversion heatmap by series × position
  • Cohort retention & user behavioral segments
  • AI drop-point detector (Phase 2 / agentic AI)
32 built-in reports
How it works

Brand to launch in four steps.

01 / DESIGN

Skin & brand

Pick from Saranyu Skins templates or commission custom UI. Logo, color, typography, splash, store assets, all tuned to your identity.

02 / INGEST

Load content

Bulk ingest your episodes via CMS or API. Auto-transcode (CAVO), auto-thumbnail, auto-translate to your target languages.

03 / CONFIGURE

Set the economy

Coin pricing, free episodes, premium tiers, ad pods, rewards. Tune the unlock economy without touching code.

04 / SHIP

Launch & iterate

Apps live on app stores. Real-time dashboards from day one. Iterate on monetization weekly with no engineering bottleneck.

Engine room

Built on the OTT stack that already runs at production scale.

LUMOS isn't a science project. Every component has been hardened across 30+ live OTT services and 30M+ cumulative users, including platforms with 10M+ subscribers each.

InstaOTT
Core platform

White-label OTT backbone, CMS, video engine, DRM, multi-platform apps, payments, identity. The foundation LUMOS runs on.

MAGMA
AI dubbing

80+ languages, speaker-aware diarization, voice matching, embedded subtitles. One source episode, every market.

CAVO
Adaptive encoder

40–61% bandwidth reduction at the same VMAF. Ships more episodes per dollar of CDN spend, critical at MicroDrama watch volumes.

CRAFT
Recommendations

Gen AI + graph-based personalization. Learns the cliffhanger-to-cliffhanger pattern and optimizes the next-swipe queue.

DATURA
Customer data platform

Real-time event ingestion, cohorts, funnels, segmentation. Your audience data, owned by you, on infrastructure you control.

VIDIFY + REFIT
Content tooling

AI-assisted clipping, thumbnail generation, and horizontal-to-vertical reframing. Repurpose existing IP into MicroDrama at scale.

Engagement models

Deploy how it fits your business.

SaaS to get to market fast. Perpetual license to own the asset. Custom build for proprietary edges. Same platform, three commercial paths.

SaaS
Saranyu-hosted, monthly OPEX. Fastest path to a live MicroDrama service.
  • Fully managed cloud deployment
  • Multi-CDN included (Akamai, CloudFront, Tata)
  • 24/7 platform operations
  • Continuous feature releases
  • Standard skin + light branding
Talk to us →
Custom Build
Work-for-hire engagement. Dedicated team, your source code, your roadmap.
  • Dedicated engineering pod
  • Source code ownership
  • SLA-backed delivery
  • Bespoke integrations
  • Long-term partnership model
Scope a project →
By the numbers

Track record, not promises.

15+
Years of OTT engineering, founded 2011
30+
OTT services powered to date
30M+
Cumulative users on Saranyu-built platforms
100+
In-house AI engineers
Let's talk

Your MicroDrama platform, live this quarter.

20 minutes to walk through the demo, your use case, and the fastest path to launch, SaaS, license, or custom. No slideware. We'll show you the working product.

Frequently asked

MicroDrama platform questions, answered.

Everything operators, studios, telcos, and broadcasters ask before launching a vertical drama service on LUMOS.

What is LUMOS?
LUMOS is a white-label MicroDrama (vertical drama) platform built by Saranyu Technologies. It is a turnkey, fully featured technology stack that lets content studios, OTT operators, telcos, broadcasters, audio platforms, and media companies launch their own branded vertical-drama streaming service in weeks. LUMOS includes an instant-start vertical-video player SDK, coin-wallet and AVoD monetization, AI dubbing in 80+ languages, multi-CDN delivery, DRM, anti-piracy, and full operator-grade analytics.
What is a MicroDrama platform?
A MicroDrama platform is a streaming service designed for vertical-format short-form drama content, episodes typically 1 to 3 minutes long, structured around cliffhangers, designed to be binge-watched on mobile phones in portrait orientation. The format originated in China (where the market exceeded $9.4 billion in 2025) and is now growing rapidly in India, the US, Southeast Asia, and Latin America. LUMOS is the white-label technology platform that lets operators launch a branded MicroDrama service of their own without building the technology stack from scratch.
How is LUMOS different from a consumer MicroDrama app?
Consumer MicroDrama apps are end-user destinations. LUMOS is the underlying white-label technology platform that lets you launch a branded vertical drama service of your own, under your own brand, with your own content, your own audience, and your own economics. With LUMOS, you don't license your content to an aggregator at thin margins; you build your own vertical drama franchise with the same caliber of player, monetization, dubbing, recommendation, and analytics infrastructure that category-leaders use.
How long does it take to launch a MicroDrama app with LUMOS?
Most LUMOS deployments go from kickoff to a live, branded MicroDrama service in 4 to 8 weeks. SaaS deployments are the fastest. Perpetual license and custom builds take longer due to additional skinning, integration, and infrastructure setup. Saranyu's 15+ years of OTT engineering across 30+ services makes this timeline reliable, not aspirational.
What monetization models does LUMOS support?
LUMOS supports the full hybrid monetization stack used by leading MicroDrama platforms: (1) Coin wallet / token economy for episode unlocks, gifting, and top-ups; (2) AVoD (ad-supported video on demand) with VAST/VMAP, frequency caps, and rewarded watch-to-earn; (3) Subscription / VIP tiers with ad-free viewing, early episode access, and exclusive content; (4) Hybrid combinations of all three. Payment integrations include Stripe, Razorpay, UPI AutoPay, and carrier billing. This flexibility matters in markets where free AVoD competitors are putting pressure on coin-only models.
What languages does LUMOS support?
LUMOS supports AI dubbing in 80+ languages via MAGMA, Saranyu's AI video dubbing framework. This includes the long-tail of Indian regional languages, Hindi, Bhojpuri, Haryanvi, Tamil, Telugu, Marathi, Bengali, Punjabi, Kannada, Malayalam, Gujarati, plus international languages like Bahasa Indonesia, Tagalog, Spanish, Portuguese, Arabic, Mandarin, Japanese, Korean, French, and German. MAGMA is speaker-aware and lip-sync aware. For India specifically, Bhojpuri and Haryanvi are among the highest-growth language tracks in microdrama today.
Who is LUMOS built for?
LUMOS is built for four audience types: (1) Audience Platforms, existing OTT operators, audio streaming platforms, telco super-apps, and broadcasters with existing user pipes who want to add a MicroDrama vertical; (2) Content Studios with their own production muscle who want to launch a branded MicroDrama service; (3) Telcos who want to bundle MicroDrama with data plans for subscriber stickiness and ARPU lift; (4) Media & Entertainment companies with content libraries who want to monetize in the vertical format.
What is the technology behind LUMOS?
LUMOS is built on Saranyu Technologies' OTT 2.0 stack: InstaOTT (white-label OTT backbone), MAGMA (AI video dubbing), CAVO (content-adaptive encoding with 40-61% bandwidth savings), CRAFT (Gen AI recommendation engine), DATURA (Customer Data Platform), and VIDIFY + REFIT (AI content tooling, including horizontal-to-vertical reframing). All components are production-hardened across 30+ live OTT services and 30M+ cumulative users.
Does LUMOS support agentic AI and AI workflows?
Yes. LUMOS sits within Saranyu's broader OTT 2.0 / Agentic AI thesis. The platform includes a Content Intelligence layer with per-episode retention curves, drop-off heatmaps, paywall conversion heatmaps, cohort retention analysis, user behavioral segmentation, and an AI drop-point detector. Saranyu is actively building agentic capabilities including a Showrunner agent (editorial intelligence), Localizer agent (regional language demand sensing), Monetizer agent (paywall and pricing optimization), and Engager agent (retention and reactivation flows).
Where is Saranyu Technologies based?
Saranyu Technologies is headquartered at No-15, 3rd Floor, Vasants' Business Center, Queens Road, Next to Nandi Toyota, Bengaluru – 560052, India. Saranyu was founded in September 2011 and has 100+ in-house AI engineers as of 2026. Contact: mkt@saranyu.in or +91 98457 55356.
Global market 2025
$11B
India market 2025
$300M+ → $4.5B by 2030
LUMOS languages
80+ via MAGMA
Saranyu OTT track record
15+ years · 30M+ users